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	<title>ByGeri.com</title>
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	<description>For Antiques And Collectibles Shops</description>
	<pubDate>Mon, 03 Oct 2011 15:18:09 +0000</pubDate>
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		<title>Fall Survival Guide</title>
		<link>http://bygeri.com/wordpress/2011/10/03/fall-survival-guide/</link>
		<comments>http://bygeri.com/wordpress/2011/10/03/fall-survival-guide/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 15:18:09 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[autumn]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=449</guid>
		<description><![CDATA[Fall is here! Imagine all the possibilities and change that comes with a new season. Festivals celebrate an array of different bounties and foods produced from those late arrivals. Think pumpkin pie, apple cider, and hay bales.
These days there are more places to go in the crisp air than ever before. As always, we see [...]]]></description>
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		<item>
		<title>Catering to Unique Shopping Types</title>
		<link>http://bygeri.com/wordpress/2010/07/04/catering-to-unique-shopping-types/</link>
		<comments>http://bygeri.com/wordpress/2010/07/04/catering-to-unique-shopping-types/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:14:53 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=440</guid>
		<description><![CDATA[Looking at unique shopping styles helps to establish marketing methods and/or even a niche market to attract. Developing a niche market takes a little time, but the rewards include a boost in sales and a reduction in expenses. Focusing efforts on a tighter group of buyers encourages larger transactions with less variety of merchandise.

An obvious [...]]]></description>
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		<title>Death of a Great Little Shop</title>
		<link>http://bygeri.com/wordpress/2010/06/30/death-of-a-great-little-shop/</link>
		<comments>http://bygeri.com/wordpress/2010/06/30/death-of-a-great-little-shop/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:44:05 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=436</guid>
		<description><![CDATA[Entrepreneurial ventures pop up all the time hoping to bring lots of laughs and cash to the owners of these &#8220;new&#8221; businesses. Unfortunately, a sad truth must be faced by most openers of little antiques and collectibles shops. The real secret behind most successes lies in the ability to sell. Yes, you read that right! [...]]]></description>
		<wfw:commentRss>http://bygeri.com/wordpress/2010/06/30/death-of-a-great-little-shop/feed/</wfw:commentRss>
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		<title>Meet the Consumer Halfway</title>
		<link>http://bygeri.com/wordpress/2010/06/21/meet-the-consumer-halfway/</link>
		<comments>http://bygeri.com/wordpress/2010/06/21/meet-the-consumer-halfway/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:19:43 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=431</guid>
		<description><![CDATA[The recession caused a lot of change to take place in the small business community, unfortunately, changing the landscape of antiques and collectibles dealers forever. We watched some of our favorite spots and good friends suffer in the downturn of the economy. No doubt, many of us felt the blow to our communities in some [...]]]></description>
		<wfw:commentRss>http://bygeri.com/wordpress/2010/06/21/meet-the-consumer-halfway/feed/</wfw:commentRss>
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		<item>
		<title>Cultivate What You Have</title>
		<link>http://bygeri.com/wordpress/2010/06/14/cultivate-what-you-have/</link>
		<comments>http://bygeri.com/wordpress/2010/06/14/cultivate-what-you-have/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 15:31:37 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=427</guid>
		<description><![CDATA[The most exciting, glamerous part of entrepreneurship comes from starting a new project or developing a future cash cow, but more often than not the real return on investment comes from cultivating the existing business proposition into a better return on investment. Strengthening your company&#8217;s brand or building market share comes at a far cheaper [...]]]></description>
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		<title>Serve or Sell to the Market</title>
		<link>http://bygeri.com/wordpress/2010/06/13/serve-or-sell-to-the-market/</link>
		<comments>http://bygeri.com/wordpress/2010/06/13/serve-or-sell-to-the-market/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 20:24:55 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=388</guid>
		<description><![CDATA[ An essential element of specializing stems from a commitment to serving the needs of people. Markets consist of people who choose to become part of them. That means the merchandise or services offered to a designated market should reflect the needs, hopes, and dreams of individuals clustered together as a group.
By focusing on the [...]]]></description>
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		<title>The Discretionary Income Factor</title>
		<link>http://bygeri.com/wordpress/2010/06/09/the-discretionary-income-factor/</link>
		<comments>http://bygeri.com/wordpress/2010/06/09/the-discretionary-income-factor/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:49:09 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=381</guid>
		<description><![CDATA[Too often people assume their own economic woes reflect everybody else’s financial situation. Simply put, this assumption kills small business owners. The only financial situation a small business owner need be concerned with is their own.

Something called discretionary income determines your success as a dealer of antiques and collectibles. Discretionary income is the money people [...]]]></description>
		<wfw:commentRss>http://bygeri.com/wordpress/2010/06/09/the-discretionary-income-factor/feed/</wfw:commentRss>
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		<title>Bold and Proactive Dealers Bag the Merchandise</title>
		<link>http://bygeri.com/wordpress/2009/06/27/bold-and-proactive-dealers-bag-the-merchandise/</link>
		<comments>http://bygeri.com/wordpress/2009/06/27/bold-and-proactive-dealers-bag-the-merchandise/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 21:24:06 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=375</guid>
		<description><![CDATA[Imagine if every single customer that walked into your shop bought an antique or collectible before leaving the store. How much would average sales increase? How many dealers would keep the doors open for another year? For many small business owners, the difference between a profitable year and business failure is the difference between one [...]]]></description>
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		<title>Build a Business that Supplements Retirement</title>
		<link>http://bygeri.com/wordpress/2009/06/26/build-a-business-that-supplements-retirement/</link>
		<comments>http://bygeri.com/wordpress/2009/06/26/build-a-business-that-supplements-retirement/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 17:56:52 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Financial]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=373</guid>
		<description><![CDATA[An automatic income source that contributes regularly to the coffers appeals to most dealers of antiques or collectibles. Unfortunately, waiting for free money dropping from the sky and signing up for all the websites claiming riches without work probably won’t pan out for most of us. Although a few simple steps may help build a [...]]]></description>
		<wfw:commentRss>http://bygeri.com/wordpress/2009/06/26/build-a-business-that-supplements-retirement/feed/</wfw:commentRss>
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		<item>
		<title>Predict Your Future Through Customer Reviews and Ratings</title>
		<link>http://bygeri.com/wordpress/2009/06/25/predict-your-future-through-customer-reviews-and-ratings/</link>
		<comments>http://bygeri.com/wordpress/2009/06/25/predict-your-future-through-customer-reviews-and-ratings/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 23:43:22 +0000</pubDate>
		<dc:creator>Geri Lawhon</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://bygeri.com/wordpress/?p=371</guid>
		<description><![CDATA[Dealers often dismiss the value in customer reviews and ratings in their website designs. Fearing negative comments or ratings might drag down sales in an already depressed economy some dealers refuse to make the addition to their online presence. In fact, negative customer reviews and ratings offer an opportunity to improve sales to an unprecedented [...]]]></description>
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