Category: Obsolete Ideas

Times change and so should your thinking.

The 30 Second Elevator Pitch Myth

Recently, I read that Mark Murphy of Vacation Agent magazine asked travel agents, “If you only had 30 seconds to communicate something about your business to a new prospect, how would you do so convincingly?” That’s a great question for people focused on chasing prospects, an old-fashioned business model where sales are made by making…

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